Question 4: Who would be the audience for your media product?

Once we had chosen our crime/neo-noir genre we realized our audience would be fans of this genre.
Our film would appeal to both males and females the crime aspect appeals to boys and the confident female protagonist is relatable for females.

'Gone Girl' was very similar to our film and I found out that 60% of audiences were female which is probably due to the strong female role.

BFI Yearbook of 2013

These statistics are useful for us because:

- The most popular age group for film-goers are 45 + which is beneficial for us as our film noir style will appeal to this age group as they may relate to it well.
- The second most popular group is 15-24 year olds which is one of our mass audiences as our young female character falls within their range, making her easy to relate to.



We had a clear idea of our target audience which helped us anchor our opening to neo-noir fans of both genders and ages ranging from 15-30 years old.