We have decided to have as large an audience as possible, particularly becuase we are promoting a debut artist/band. Our research showed that rock was one of the most popular genres of music, with a huge fan base and many big artists within the industry.
Our primairy target audience:
- Fans of the rock genre which will have a wide reach, more specifically alternative and indie rock.
- Aged 15-30 - Maslov's hierarchy of human needs is applicable to this age demographic as they are stereotypically at the peak of their social life as they have lots of friends and often bond over their music tastes, in this case alternative-rock.
- Both genders as our band is very neutral - 2 boys and 2 girls.
The majority of alternative rock fans are male, possibly because the majority of artists and bands are male. However, from this research it is evident that there is still a stong female following of the genre. David Morley's audience theory can be applied here as audiences have a 'preferred' reading that they want male-orientated artists as potentially they are better rock artists. However, rock bands such as Tonight Alive and Paramore challenge this idea as they have huge fan bases - both male and female. Our aim in creating a gender neutral band is to appeal to both audiences and connote gender equality.
Our secondary audience:
- Our secondary audience would also consist of older, nostalgic rock fans.
- Aged 30+
Our tertiary audience:
- Fans of the pop genre who are searching for more may like our song and music video.
Below I have created a short video with some of our target audience saying what their music preference is and what they look for in a rock band.
Using this feedback, I discovered that..
- the rock genre has fans from all different age groups.
- All of the people I questioned said that the outfits were important, one saying that she looks for 'beanies and skateboards', a common cliche for rock bands.
- The 14 year old also said that he expects a rock band's music video to cut back to performance clips.
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