After researching independant record labels such as Rough Trade and Marshall Teller, we have decided to call our record label 'Intrepid Records' as we thought this was quite simple and punchy. Many of the record labels we looked at had 'records' in their title, such as Picaddilly Records.
As seen from the image above, Intrepid means 'fearless' and 'adventurous' which I believe connotes our band's image well as we are very head-strong and confident. This also has positive connotations for our audience as they will be influenced in a positive manner - to be more confident and brave.
Intrepid is also occasionally used comedically in order to have a satirical effect which reflects our band's approach to their music. Although our record label is not heavily advertised it helps us conform to Dyer's star theory as our record label helps portray our band's identity.
We created a compass as it reinforced the representation we were trying to create of a sense of adventure and finding one's self. This follows Blumer and Katz's gratification theory as it helps the audience gain personal identity.
We also chose to create this label as it was inspired by symbols called glyphs.
We combined a range of them to give our record label a deeper meaning and have an alternative, indie feel. This simplistic style is very similar to other record labels, such as Fantasy and Structural Damage Records (both below).
We decided that we would create our own minor, independent label as I have previously researched similar labels such as Rough Trade so I was aware of how they operated.
Below are some alternative rock bands which are similar to the kind of bands that our record label would represent. We would predominantly represent new and upcoming rock bands.
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