Question 3: What kind of media institution might distribute your media product and why?

Our production company is Starlight Pictures, known for making films with darker themed genres and based in London.

Other similar production companies to ours - distribute small,
independent films.

We chose Lionsgate to distribute our film because... 

Lionsgate is a horizontally and vertically integrated company so they will buy the rights to our independent film and like to distribute it. Below is a list of their highest grossing films, the majority of which are independent British films.

Our marketing plan is very similar to most independent movies as it uses both traditional methods and social media to reach and appeal to our audience.

We looked at other similar independent films such as 'Hunger Games' and 'Testament of Youth' to create our release plan.

To conclude, we used Lionsgate as our distributor as they seemed liek the most likely institution to invest in, and distribute, our small, independent film. We created our release plan by looking at other release plans of independent films and seeing how Lionsgate could do the same.